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RAISING AWARENESS TO PRESERVE OUR BEAUTIFUL PLANET

he causes of the environment and ecology are increasingly tackled in recent years. Despite major awareness campaigns aimed at changing attitudes and behaviors in favor of more responsible actions, much remains to be done. Communicating about the problems of global warming and the environmental emergency will not be enough, because it is indeed the real actions that will demonstrate their effectiveness in the long term.

IMPORTANCE OF SUSTAINABLE DEVELOPMENT

Initiated a few decades ago, the concept of sustainable development encourages a so-called “eco-responsible” lifestyle and consumption, both at the individual and collective level.

Concretely, being eco-responsible involves integrating the issue of the environment into its decision-making and purchasing intentions. It also means taking into account more favorable economic and social dimensions.

This responsible consumption therefore takes into account all the criteria of sustainable development: more respectful of the environment, more beneficial for the local economy and more positive for society. We can then ask ourselves how to be eco friendly on an individual scale? What ecological gestures to adopt and encourage?

  • Consume better, greener products, manufactured and transported under conditions that minimize their impact on the environment.
  • Use less energy in your daily life by pooling what can be done (for example with the rise of carpooling or eco-driving), but also by consuming new green energy and bio energy.
  • Waste less and better by encouraging selective sorting and recycling of its waste, see zero waste for those most aware.

Sustainable development therefore implies more the responsibility of the consumer, but also the environmental responsibility of companies, more or less sensitive to these principles. Sustainable development aims to create a more respectful framework around the activities of industries and companies, by modifying working conditions, production and supply methods, transport methods, etc. An eco-responsible transformation of companies which is still uncertain and many efforts can still be made.

WHAT TYPES OF AWARENESS ARE THERE?

Everyone is concerned about sustainable development, this is one of the essential conditions for things to change and for all populations and businesses to be more respectful of the environment. But to arrive at this observation, many awareness actions still need to be done
to learn to better respect nature in all aspects of our lives.

In recent years, awareness campaigns around sustainable development have shown their first results
with the birth of more and more eco-responsible brands and their ecological labels,
sometimes offering 100% recyclable and recycled products (in particular
to replace plastic), but also an eco-responsible diet and processed foods containing 0 additives.

Eco-responsible products of all kinds are increasingly highlighted:
from everyday eco-responsible objects to eco-responsible toys to raise
awareness among the youngest populations.

Everyone is concerned about sustainable development, this is one of the essential conditions for things to change and for all populations and businesses to be more respectful of the environment. But to arrive at this observation, many awareness actions still need to be done to learn
to better respect nature in all aspects of our lives.

In recent years, awareness campaigns around sustainable development have shown their first results with the birth of more and more eco-responsible brands and their ecological labels, sometimes offering 100% recyclable and recycled products (in particular to replace plastic), but also an eco-responsible diet and processed foods containing 0 additives.

Eco-responsible products of all kinds are increasingly highlighted:
from everyday eco-responsible objects to eco-responsible toys to raise awareness among the youngest populations.

Beyond simple everyday purchases, it is important to radically change our lifestyles and encourage new eco-responsible facilities. This is how we can achieve savings in heating with homes with low greenhouse gas emissions or better insulated, consume clean energy (producing very little pollution) and even encourage ecological transport with recent hybrid cars and their low consumption.

We also note the growing role of activists who militate in favor of the environment, for example encouraging a zero waste cuisine, and more recently, the movement of freegans who advocate an alternative way of life, in opposition to mass consumption and animal exploitation.

HOW TO RAISE AWARENESS IN 2020?

Awareness of eco-responsibility still has a long way to go before the environment becomes everyone’s number one priority. Despite the growing number of fervent defenders of sustainable development, encouraging people to adopt eco-responsible behavior, it is essential to continue to raise awareness again and again.

It is up to everyone to take more responsibility for eco-responsible actions and more respectful consumption with the aim of developing industries and businesses. More eco-responsible projects and green businesses will have more resources to develop and become leaders in their market. Indeed, this eco-responsible approach on a global scale will only be possible with the support and initiatives of as many people as possible.

Saving energy on a daily basis, improving waste management, being eco-responsible in the office or at home or improving your own consumption, can only advance the cause of the environment in the right direction.

On the other hand, preserving the environment also and above all involves protecting natural reserves and ecosystems, some of which are only spared from pollution and destruction through the action of a handful of associations and volunteers. Major awareness campaigns aim to improve the management and preservation of biotopes, these natural parks where endangered animal species can gradually develop again and where biodiversity is regaining its rights.

In addition, this approach of sustainable development and preservation of the environment can be completely compatible with organic or reasoned agriculture, capable of meeting the needs of populations, for example by encouraging hydroponics, a cultivation technique using much less water and almost no harmful products.

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